‘Less Meat Less Heat’ starring Gov. Arnold Schwarzenegger (WILDAID | 5 To Do Today)

The PSAs, produced by WildAid’s China-based 5 To Do Today climate program and expected to reach tens of millions of people across China, come at a tenuous time for the global movement to mitigate climate change as the U.S.’s own climate ambitions are called into question. Chinese officials recently warned Trump that he would be defying the wishes of the entire planet if he were to follow through on his campaign promise to back out of the Paris climate agreement.

"With climate deniers now running the show, it's more important than ever for people of conscience to fight climate change by doing everything we can as individuals. One of the most powerful things we can do is to stop eating meat, dairy and other animal foods. Animal agriculture produces more greenhouse warming than transportation – more than all cars, trucks, planes, trains and ships combined. We don't have to bemoan the inaction of a denier government – we can solve this ourselves,” said Cameron.




The PSAs promote eating less meat as an essential part of climate change mitigation. Animal agriculture accounts for an estimated 14.5% of global greenhouse gas emissions (GHG) and emissions from this fast-growing sector are largely unregulated. Due to its population and rapid economic growth, China is essential to any efforts to curb GHG emissions: the nation consumes 28% of all the world’s meat, about half of the world’s pork and is projected to add the equivalent of the total United States consumption to global demand for meat between 2010 and 2030.